OUR VISION

Enabling novel therapies through the adoption of digital measures in AI-enhanced in vivo research

READ MORE ABOUT OUR MISSION, STRATEGY AND VALUES

Brian Berridge, DVM, PhD, and Chair of the Digital In Vivo Alliance, discusses the potential of digital measures in advancing preclinical in vivo research.

WHAT IS A DIGITAL MEASURE?

A digital measure is a characteristic or set of characteristics, collected from digital health technologies, measured as an indicator of normal biological processes, pathogenic processes, or responses to an exposure or intervention, including therapeutic interventions.

WHY USE DIGITAL MEASURES IN DRUG DISCOVERY?

Digital measures provide an unprecedented opportunity to monitor the temporal progression of therapeutic or biological events, enabling improved data richness and additional insights leading to heightened utility, accelerated throughput, and increased reproducibility of in vivo studies.

New_AbbVie_Logo V2

Allentown_logo_2019_BLUE_RGB_300dpi